Banks are banks. But auxmoney is different. Germany's leading peer to peer lending platform went through a holistic branding process to define their unique identity. auxmoney's mission is to bring people together and empowering them to realize their projects. This is what auxmoney's distinctive “x” stands for.
I was lucky to join this project with my strategic branding expertise and more than happy to redesign the brand from scratch on. Thank you, Andreas Barthelmess.